A unique combination of placemaking and brandmaking.
The Serial Comma creates differentiated original narratives that drive experiences and brands around the world.
About the
Serial Comma
Charlie Veprek is an independent consultant writer and strategic story advisor to leading companies, developers, asset owners, architecture and design firms, and creative agencies.
He works directly with leading companies such as Meta, Verizon, Yahoo, Hearst Corporation, and the USTA—as well as asset owners such as KKR, Related Companies, and Emaar.
He consults with a diverse roster of architecture and design firms such as Rockwell Group, BIG, and Gensler—as well as creative agencies such as JWT, Huge, and Omnicom Media Group.
Prior to starting The Serial Comma in 2009, Charlie spent ten years as a Creative Director and Copywriter at the advertising agencies McCann and Hill Holliday in New York City where he created concept-driven campaigns in all media formats for a wide variety of blue chip brands such as Intel, Avis, Holiday Inn, and Popeyes.
Services and Select Experience
Original Brand Narrative
Practical strategic and positioning work that delivers actionable stories and structures that clearly differentiate your offering in the marketplace.
Meta, Snap, Inc., Verizon, Yahoo, Hearst, Unity Technologies, Related Companies, Baha Mar, United States Tennis Association, Atria Senior Living, Weight Watchers, PwC, Sharp, Readers Digest, Cognizant, Neenah Paper, Omnicom Media Group
Experience & Design Narrative
Actionable narratives that drive the design, execution, and differentiation of a wide range experiences by unifying space, story, and service. Permanent or temporary, physical or digital, small scale (single location) or city-sized (urban planning).
Real Madrid FC, The Dubai Mall, Edge - The Hudson Yards Sky Deck, Hudson Yards Experience Center, The Smithsonian Institution, Fairmont Hotels & Resorts, Paramount Hotels and Resorts, Seminole Hard Rock Hotel & Casino, Brightline, SK-II Cosmetics, MAC Cosmetics, YouTube, Netflix, Baha Mar, Related Companies, Emaar, Eagle Hills, Saudi Arabia Public Investment Fund, Swire Properties
Brand Merchandising
Helping organizations merchandise their complex offerings to make them easier for their customers to understand and buy. This vital practice is sometimes called brand architecture.
Verizon, Yahoo, Hearst Health, Weight Watchers, Atria Senior Living, PwC, Neenah Paper
Naming
A robust, research-driven process that guides decision-makers to a confident choice about the most fundamental differentiator of their offering.
Brightline, Edge (The Hudson Yards Sky Deck), Chef’s Club Counter, The Estates by Vidanta, TSX (New York), One Bennett Park (Chicago), The Easton (New York), Watermark Seaport (Boston), Tao Group, Rhubarb Hospitality Collection, Groupo Vidanta, Vornado Realty Trust
Content and Advertising
Last-mile communications of all kinds. External and internal. Paid and earned media. Video, Audio, Digital, Experiences, and Apps. Sales presentations, investor communications, and speechwriting.
B2B
Bloomberg, PwC, Verizon, Yahoo, ACE Group, Pitney Bowes, Gannett, Market Axess
B2C
YouTube, Intel, Verizon, Weight Watchers, USTA, Holiday Inn, Avis, Goodyear, Merrill Lynch, Smith Barney, C. Wonder, Leaf Vodka, Tiger Woods Foundation, Chiquita, Popeyes, Priceline, Minolta, LG, VitaminWater, Boar’s Head, Prince Tennis, Waterford, Washington Capitals, Aer Lingus, HIP: The Health Plan of New York, RiverSpring Health
Non-Profit
The American Red Cross, Lincoln Center, Uniformed Firefighters Association, NYC Dept. of Homeless Services